Break-even Selling Price After Import Costs
Avoid underpricing imported goods. Define your target profit and see the minimum viable selling price instantly.
Set your unit economics
Combine cost, fees, and target profit to get pricing floor.
Results
Use this as your minimum viable selling price for profitable operations.
Break-even selling price
$21
Cost per unit
$11
Shipping and fees per unit
$4
Target profit per unit
$6
Interpretation
Pricing floor includes target profit
Use this as your minimum safe sale price in channel and promo planning.
Worked example
Worked example
Price floor setup for a new SKU:
How to use
Interpret your result correctly
Use these quick rules to keep pricing and inventory decisions grounded.
- Enter total per-unit product cost.
- Add shipping and fee burden per unit.
- Set target profit to generate a pricing floor.
Common mistakes
Avoid costly calculation errors
These mistakes usually create hidden margin risk or stock friction.
- Using desired margin % but not converting to target profit.
- Leaving marketplace fees out of shipping/fees field.
- Ignoring future promo discount plans in floor pricing.
FAQ
Frequently asked questions
Short answers for common edge cases and interpretation questions.
Related
Related tools
Use these next to compare scenarios and validate decisions from multiple angles.
Landed Cost Calculator for Importers
Calculate your full landed cost and unit economics including shipping, duty, tax, and extra fees.
Import Profit Margin Calculator
Turn landed cost into clear profit, margin %, and markup % for better pricing decisions.
Break-even ROAS Calculator for E-commerce
Find break-even CAC and ROAS based on your product economics before ad spend.
Pro
Keep campaign and channel economics consistent across SKUs
- - Save pricing scenarios
- - Compare discount outcomes
- - Track margin shifts
- - Export calculator summaries