Break-even Selling Price After Import Costs
Know your pricing floor before listing or discounting imported SKUs. This tool combines landed cost, shipping and fees, plus target profit into one minimum viable selling price.
Set your unit economics
Combine cost, fees, and target profit to define a usable price floor.
Break-even result
This is your minimum selling price for current import-cost assumptions and target unit profit.
Break-even selling price
$21
Cost per unit
$11
Shipping and fees per unit
$4
Target profit per unit
$6
Interpretation
Pricing floor includes target profit
Use this as your minimum safe sale price in channel and promo planning.
What costs to include before calculating break-even
- Product unit cost from supplier invoice.
- Shipping, duty, tax, and customs handling allocated per unit.
- Marketplace, payment, and fulfillment fees tied to each sale.
- A realistic target profit per unit based on risk and cash goals.
Break-even price vs profitable price
Break-even price is your floor. Profitable price should sit above that floor with enough buffer for discounts, ad spend, and cost drift. If your planned market price is close to break-even, margin risk is high.
Build a stronger pricing stack with landed cost formula, landed cost workflow, real margin calculation, and landed cost vs product cost.
Worked example
Worked example
Imported SKU pricing floor:
How to use
Interpret your result correctly
Use these quick rules to keep pricing and inventory decisions grounded.
- Start with landed cost per unit, not supplier product price only.
- Add shipping, import duty, and variable channel fees per unit.
- Set target profit, then compare output against market price and promo plans.
Common mistakes
Avoid costly calculation errors
These mistakes usually create hidden margin risk or stock friction.
- Using factory cost instead of landed cost.
- Leaving shipping, duty, or marketplace fees outside the model.
- Treating break-even as final retail price instead of price floor.
- Choosing target profit too low for discount or ad pressure.
FAQ
Frequently asked questions
Short answers for common edge cases and interpretation questions.
Related
Related tools
Use these next to compare scenarios and validate decisions from multiple angles.
Landed Cost Calculator for Importers
Calculate your full landed cost and unit economics including shipping, duty, tax, and extra fees.
Import Profit Margin Calculator
Turn landed cost into clear profit, margin %, and markup % for better pricing decisions.
Break-even ROAS Calculator for E-commerce
Find break-even CAC and ROAS based on your product economics before ad spend.
Pro
Keep campaign and channel economics consistent across SKUs
- - Save pricing scenarios
- - Compare discount outcomes
- - Track margin shifts
- - Export calculator summaries